Privacy Policy

Last updated: 01.10.2026

This Privacy Policy explains how Barshchuk Serhii Ruslanovych (“ADS CONTROL”, “we”, “us”), operating the website adscontrol.io, collects, uses, stores and shares information. It also describes how our internal advertising management tool handles data obtained from Google APIs.

1. Who we are

We are an advertising agency. We plan, launch and optimise paid advertising campaigns for our clients in their own advertising accounts.

• Legal entity: Barshchuk Serhii Ruslanovych, 2010350000000853769
• Registered address: Ukraine, Kyiv, Metalistiv 3, 00350
• Contact for privacy questions: privacy@adscontrol.io

For personal data processed on behalf of a client, the client is the data controller and we act as a processor under a written agreement. For data about visitors to this website and about our own prospective clients, we are the controller.

2. Information we collect

2.1 Information you give us

• Contact details you submit through forms or send by email — name, company, email address, phone number.
• Information you share with us in the course of a project — briefs, creative materials, access to advertising accounts.

2.2 Information collected automatically on this website

• Standard server logs: IP address, browser type, pages requested, timestamps.
• Cookies and similar technologies, where you have consented to them.

2.3 Advertising account data

When a client grants us access to their advertising account, we access performance data of that account in order to manage it. This includes campaign, ad group, keyword, search term, ad and conversion statistics.

3. Data obtained from Google APIs

We operate an internal tool that connects to the Google Ads API in order to manage the advertising accounts of our clients. The following describes exactly how that tool handles data received from Google.

3.1 How access is granted

Access is granted by the client, inside their own Google Ads account, by adding our service account as a user with the access level the client chooses. We do not ask individuals to sign in through an OAuth consent screen, and we do not collect or store any Google account credentials. A client may revoke our access at any time from their Google Ads account, which immediately ends our ability to read or change anything in it.

3.2 What data we access

• Account information: account name, currency, time zone, status.
• Campaign, ad group and keyword performance: impressions, clicks, cost, conversions, conversion value.
• Search terms that triggered ads.
• Existing ad text and final URLs.
• Conversion action configuration and status.

We do not access, and have no need for, the personal data of individuals who saw or clicked on an advertisement. The data we read is aggregated advertising performance data belonging to the advertiser.

3.3 How we use it

• To report performance to the client whose account the data came from.
• To identify wasted spend and propose improvements to that same account.
• To build and adjust campaigns in that same account, subject to human approval.

3.4 How we store it

Data retrieved from Google APIs is stored on equipment under our control, for the purpose of producing reports and measuring whether a change improved the result. It is retained only as long as we manage the account in question, and is deleted on request or when the engagement ends.

3.5 What we never do

• We do not sell, rent or licence Google API data to anyone.
• We do not transfer it to third parties, except where required by law.
• We do not use it to serve advertising, to build advertising profiles, or for any purpose unrelated to managing the account it came from.
• We do not combine one client's Google API data with another client's data.
• We do not use it to train generalised artificial intelligence or machine learning models.

3.6 Automated processing and human oversight

Our tool uses automated analysis to draft suggestions — for example, proposing a negative keyword after observing spend without conversions. No change is applied to a live advertising account automatically. Every change is reviewed and explicitly approved by a member of our staff before it is submitted to Google.

4. Legal bases for processing

• Contract — to provide the services a client has engaged us for.
• Legitimate interests — to operate and secure our website, and to respond to enquiries.
• Consent — for non-essential cookies and for marketing communications, where applicable.
• Legal obligation — for accounting and tax records.

5. Sharing

We share information only with:

• service providers who host our systems or provide infrastructure, bound by confidentiality and data processing terms;
• advertising platforms, to the extent necessary to run the client's campaigns;
• authorities, where we are legally required to do so.

We do not sell personal data.

6. International transfers

Where data is transferred outside the UKRAINE , we rely on an appropriate transfer mechanism, such as the European Commission's Standard Contractual Clauses.

7. Retention

We keep personal data only as long as necessary for the purpose it was collected for, or as required by law. Advertising account data is deleted when the engagement ends or earlier on request.

8. Your rights

Subject to applicable law, you may request access to your personal data, correction, deletion, restriction or portability, and you may object to processing based on legitimate interests. Where processing is based on consent, you may withdraw it at any time. Write to privacy@adscontrol.io .

You also have the right to complain to your local data protection authority.

9. Security

We apply technical and organisational measures appropriate to the risk, including access restricted to named staff, credentials kept outside source code, and separation of client data.

10. Children

Our services are not directed to children and we do not knowingly collect their data.

11. Changes

We may update this policy. The date at the top shows when it last changed. Material changes will be communicated to affected clients.

12. Contact

Barshchuk Serhii Ruslanovych
Ukraine, Kyiv, Metalistiv 3, 00350
privacy@adscontrol.io